
- Accelerate Revenue- Develop Frameworks- Install Systems- Deliver Predictable, Profitable, Growth
We work with growth-driven companies to turn strategy into repeatable frameworks that deliver predictable, profitable sales.
Who We Are
We transform revenue potential into profitable performance - sales and marketing experts based in Grand Rapids, MIUnlocking revenue growth through strategy, structure, execution, and accountability (e.g. Better positioning, go-to-market plans & execution, strategic sales enablement, etc.)With 25+ years of experience spanning consumer goods, manufacturing, SaaS, and other B2B businesses weβve helped underperforming brands find their spark β and fast-growing companies scale with purpose.Whether working independently or alongside internal teams, we lead with a collaborative, data-informed approach that connects sales and marketing to drive results.Craig Gustafson, Founder & President
π© [email protected]
π 248.890.1941


What We Do
We help growth-focused companies build the strategy, structure, systems, and plans to accelerate revenue. From sharpening your message to strengthening your sales process, we provide hands-on leadership that bridges marketing and sales β so your business can scale with confidence. We also have the financial acumen to ensure it is done profitably!β
Strategic Marketing & Positioning
- Ideal customer & channel targeting
- Differentiated value proposition
- Lead Generation
- Marketing & Sales alignment
- Marketing Automation/AIβ
Sales Enablement & Revenue Growth
- Go-to-market planning
- Sales process design & playbooks
- CRM optimization & reporting
- Performance dashboards & KPIs
- Sales team structure & compensation
- Sales coaching and leadershipβ
Innovation & Commercialization
- Innovation roadmaps
- Product launch strategy
- Market research & validation
- Commercial readiness planning
- Vetting financial viability
How We Do It
β
Step 1: Assess.
We start by evaluating your current sales and marketing setup - whatβs working, whatβs missing, and whatβs possible.β
Step 2: Build.
We create a customized roadmap and plans that aligns sales and marketing with the organization to yield maximum resultsβ
Step 3: Lead.
We step in to help you implement the right framework & systems and then coach/lead your team toward performance. Particularly helpful for small to mid-size companies.β
Step 4: Scale.
With a foundation in place, we monitor progress and help you scale with confidence.Note: We can start at any step depending on the needs of our client.


Why Us -
The Stafford Difference
We donβt just advise β we lead, build, and execute alongside you, which is ideal for small and mid-size companies. With deep experience in both sales and marketing, we bring a unique ability to connect strategy to predictable, profitable revenue.β
Sales & Marketing Alignment
We bridge the gap between marketing and sales so your message, tools, and team all pull in the same direction.β
Hands-On Leadership
More than advice β we roll up our sleeves to help you design, build and execute the frameworks & systems that drive real results.β
Custom Solutions, Not Templates
Your business is unique. We tailor every plan to your goals, market, and team.β
Experience You Can Trust
With decades of leadership across B2B, CPG, and service businesses, we know how to build structure and plans that will scale effectively & efficiently.β
Flexible, Fractional Support
Get the impact of a C-Level Leader without the full-time cost. We plug in where you need us β strategy, process, execution and also do project-based engagements.

Contact Us
Craig Gustafson, Founder and PresidentEmail: [email protected]Cell: 248-890-1941