- Accelerate Revenue- Develop Frameworks- Install Systems- Deliver Predictable, Profitable, Growth

We work with growth-driven companies to turn strategy into repeatable frameworks that deliver predictable, profitable sales.

About

Who We Are

We transform revenue potential into profitable performance - sales and marketing experts based in Grand Rapids, MIUnlocking revenue growth through strategy, structure, execution, and accountability (e.g. Better positioning, go-to-market plans & execution, strategic sales enablement, etc.)With 25+ years of experience spanning consumer goods, manufacturing, SaaS, and other B2B businesses we’ve helped underperforming brands find their spark — and fast-growing companies scale with purpose.Whether working independently or alongside internal teams, we lead with a collaborative, data-informed approach that connects sales and marketing to drive results.Craig Gustafson, Founder & President
📩 [email protected]
📞 248.890.1941

What We Do

What We Do

We help growth-focused companies build the strategy, structure, systems, and plans to accelerate revenue. From sharpening your message to strengthening your sales process, we provide hands-on leadership that bridges marketing and sales — so your business can scale with confidence. We also have the financial acumen to ensure it is done profitably!✅ Strategic Marketing & Positioning
- Ideal customer & channel targeting
- Differentiated value proposition
- Lead Generation
- Marketing & Sales alignment
- Marketing Automation/AI✅ Sales Enablement & Revenue Growth
- Go-to-market planning
- Sales process design & playbooks
- CRM optimization & reporting
- Performance dashboards & KPIs
- Sales team structure & compensation
- Sales coaching and leadership✅ Innovation & Commercialization
- Innovation roadmaps
- Product launch strategy
- Market research & validation
- Commercial readiness planning
- Vetting financial viability

How We Do It

How We Do It

✅ Step 1: Assess.
We start by evaluating your current sales and marketing setup - what’s working, what’s missing, and what’s possible.✅ Step 2: Build.
We create a customized roadmap and plans that aligns sales and marketing with the organization to yield maximum results✅ Step 3: Lead.
We step in to help you implement the right framework & systems and then coach/lead your team toward performance. Particularly helpful for small to mid-size companies.✅ Step 4: Scale.
With a foundation in place, we monitor progress and help you scale with confidence.Note: We can start at any step depending on the needs of our client.

Why Us

Why Us -
The Stafford Difference

We don’t just advise — we lead, build, and execute alongside you, which is ideal for small and mid-size companies. With deep experience in both sales and marketing, we bring a unique ability to connect strategy to predictable, profitable revenue.✅ Sales & Marketing Alignment
We bridge the gap between marketing and sales so your message, tools, and team all pull in the same direction.✅ Hands-On Leadership
More than advice — we roll up our sleeves to help you design, build and execute the frameworks & systems that drive real results.✅ Custom Solutions, Not Templates
Your business is unique. We tailor every plan to your goals, market, and team.✅ Experience You Can Trust
With decades of leadership across B2B, CPG, and service businesses, we know how to build structure and plans that will scale effectively & efficiently.✅ Flexible, Fractional Support
Get the impact of a C-Level Leader without the full-time cost. We plug in where you need us — strategy, process, execution and also do project-based engagements.

Contact Us